The above is a propaganda poster targeted towards the general public as a means of delivering an empowering message about the power that true “thinkers” have over the world. Throughout the poster I have used several efficient propaganda techniques that further support my intended purpose. Firstly, to the far right of the poster an outstanding picture of Steve Jobs along with a quote alongside him. This effective use of a picture of someone that was influential in the world and well respected clearly displays this piece of propaganda as a testimonial. Ultimately, by displaying an image of an inspirational figure such as Jobs will further encourage people to perform in a particular fashion. In addition to this, I think that it is important to point out the strategic use of language used in this piece of propaganda along with it’s effect. By using inclusive language such as “We” and “together” evokes a sense of belonging to the audience, hence emphasizing the main message highlighted in the poster; founding a bandwagon effect.
In terms of the style and structure of the poster, both the use of text and image is equally proportionate to one another. As seen above, the words highlighted in yellow are used to stand out to the audience. The display itself is minimalistic in terms of images used, in order to emphasize the text found on the poster such as the image of Steve Jobs. In addition to this, the words highlighted in yellow are also enlarged as a means of standing out to the audience; they have a deeper effect on them.
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